![]() The houses in this enclave - adjacent to but far removed from the glamour and status of Beverly Hills - are filled with social media collectives, or “collab houses,” groups of friends or sometimes strangers who have come from all over the country to film themselves being young and beautiful together. It is February in Sherman Oaks, a suburban neighborhood in California’s San Fernando Valley now home to a thriving cottage industry of beautiful young people trying to get famous online. To the left is what is ostensibly a dining room, where everything is hot pink and it feels like the world’s most chaotic bubble bath, or maybe a very fun womb. ![]() Inside, there are virtually no objects not adorned with flowers, feathers, or glitter I use the word “objects” because most of them are not standard household fixtures that you or I might have, but things like “giant blow-up dinosaur” and “popcorn machine” and “mannequin wearing a tutu.” Visitors to the house are greeted by a neon mural of magic mushrooms and UFOs flanking the foyer and its rainbow light-up staircase. Her YouTube channel adds an additional 653,000 to her follower account, which, combined with her 2.3 million Instagram followers, puts Annon’s total follower count over 16 million.The house is a violent purple, an unusually arresting shade somewhere between maroon and magenta, although that’s probably the least weird thing about it. It’s certainly worked out for Annon, who has collected 13.5 million followers on her TikTok page. The duo have made their relationship one of their selling points, with the bulk of their content featuring one another in some capacity. Kouvr AnnonĪnother of Hype House’s earliest members, Kouvr Annon has an extra in with the group via her boyfriend, co-founder Alex Warren. Top it off with his 11.7 million Instagram followers and this young creator has more than 45 million people watching his star rise. His TikTok account has more followers than many of his peers, clocking in at more than 32 million and his YouTube page adds an additional 2.24 million subscribers to his fan base. He released his debut single earlier this year and recently released another popular track reportedly written about Charli D’Amelio. His work on TikTok has helped Hudson transition into other career pursuits, including music. His YouTube channel and Instagram page, which share similar content, have a collective follower count of more than 4 million.īetter known as “Lil Huddy,” Hudson is one of the founders and primary funders of Hype House. His TikTok account, which primarily shares collaborative content with his girlfriend and fellow Hype House member Kouvr Annon, has more than 14.6 million followers. He told Forbes in an interview that his dreams of being an internet celebrity stretched back more than a decade and is also credited with masterminding the collective’s name. He expressed his apologies following the backlash and promised to “do better” and “actually take this shit seriously.” Alex WarrenĪnother early Hype House member, Warren was originally known for his YouTube content. You may have seen his name in the news following a brief controversy during the COVID-19 pandemic during which Dragun threw the young star a birthday party. He also has a heavily-viewed Instagram page, with more than 6.6 million followers. ![]() He produces primarily humorous content through his popular TikTok and YouTube channels, where he has a collective 33.18 followers. She has seen more diverse success than some of her fellow Hype House members, likely due to her business degree and a viral 2018 tweet in which she showed the world that trans women can flawlessly “sell fantasy.” She has a makeup line, Dragun Beauty, and a Snapchat docuseries titled “Nikita Unfiltered.”įormerly a contributor to the now-defunct Vine, Merritt is another of Hype House’s original members. Her 14.2 million TikTok followers certainly don’t hurt, nor do her 9 million Instagram followers or 3.64 million YouTube subscribers. Nikita Dragunĭragun’s star has been on the rise for years thanks to her consistent work as a model, influencer, and transgender advocate. He is a team manager of sorts for the members of Hype House, according to a 2020 interview with the New York Times. He boasts a whopping 8.1 million TikTok followers along with 1.86 million YouTube subscribers and 2.1 million Instagram followers. He had a brief stint with YouTube’s Team 10 back in 2019 but has since left the social media collective behind. One of Hype House’s founding members, Petrou has been there from the very start.
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